Commercial boss of Formula 1 Sean Bratches said that prior to joining Liberty Media in the championship there was no business structure, and now he actually have to do a startup.
“I offered to come and engage in the running of the business. But when I got there, I realized that the commercial component is not there! said Batches in an interview with Racer. – Probably the biggest surprise for me was the lack of a group that would be engaged in business. There were teams for the protection of media rights, no one did digital technology did not exist any single research group, not to mention researching.
Amazing that a company with 67 years of history and a half-billion audience, with a very enviable income, was not a commercial team. And this in the 21st century!
So I do believe that control startup. Yes, much has been done, but other things just have to do. You need to not only build a business but to do so, to our sponsors, television companies, promoters and fans turned out in the best conditions”.
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