The head of the Department of relations with sponsors of Formula 1 Murray Barnett assured that Liberty Media is not going to abandon the grid-girls and just looking for a way to increase the value.
In December, the sporting Director of F1 Ross Brawn has made a resonant statement that the girl with the numbers of pilots on the starting grid – it is an outdated practice.
Formula 1 drivers spoke out in defense grid girls
“We fully support the preservation of grid-girls and want to make their work more meaningful than just to stand next to the car, – commented on Barnett in an interview with Marketing Week. – We want to fully integrate them into the software to change the attitude towards them in the sport. Not yet clear how exactly it will look, but it is obvious that we need to be more progressive in this regard.”
Subscribe to our channel in the Telegram!