Liberty Media has shown an increase in the television audience of 6.2% in the season in 2017 compared with 2016.
After the acquisition of the commercial rights of F1 Liberty Media has set itself the task of attracting more fans to the sport.
While the share of the television audience has increased 6.2%, the largest increase was shown in social networks, where F1 has become more popular among fans at an impressive 54.9 percent compared with the year 2016.
“We are pleased with the growth in linear and digital audience throughout the season-2017, – said the commercial Director of F1 Sean Bratches. – Our main task last year was to improve conditions for the fans on different platforms.
Our work continues, and in 2018, F1 fans will feel the real changes. I think that is now cool to be a fan of F1″.
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