The developer of a new F1 logo: We could not unite and F 1 is better than it was done before

Разработчик нового логотипа Ф1: Мы не могли объединить F и 1 лучше, чем это было сделано до нас

The company Wieden + Kennedy, which developed the new logo of Formula 1, told about peculiarities of the project for Liberty Media.

The new logo presented after the finish the Grand Prix of Abu Dhabi, in 2018, will replace the previous F1 logo, created back in 1994-m Studio Carter Wong, and will be only part of a massive upgrade. At the Australian Grand Prix in March next year will feature a new schedule in the TV broadcast and new fonts.

Разработчик нового логотипа Ф1: Мы не могли объединить F и 1 лучше, чем это было сделано до нас

But while officially introduced a new logo, which you still have to get used to.

“Organizing a study and learned that people talk and think about sports, we were able to write a brief summary of what should be the design and media’s attention to him. The strategy was based on the results of this study. This was the starting point. – said project Manager Richard Turley. – New logo emphasizes the forward movement, enthusiasm, momentum. Perhaps one of the problems F1 was the fact that she had a logo, but no brand identity. Needed something simple but we could not unite and F 1 is better than it was done before us. We knew that to compete with a very good logo, which has a great heritage, and if you want to change, then we must have a methodology and argument.

Formula 1 is a sport logos. We wanted to emphasize this, and not go against. Our logo will be the flexibility that will allow him to match the colors of the sponsors and actually be their Central part. F1 is completely dependent on the visual identity of sponsors, and we decided that you can play on this”.

Разработчик нового логотипа Ф1: Мы не могли объединить F и 1 лучше, чем это было сделано до нас

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Source translated by Яндекс.Переводчик

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