Williams racer Felipe Massa will perform at the upcoming stage F1 at Spa in a special helmet, hand painted on sketches by contemporary Spanish artist Kenora.
Italian advertising Agency BBDO with the help of this campaign intends to promote a team sponsor, the brand Martini, and also to draw attention to its importance in the racing world.
Last month organizers announced the contest, the winner will win not only the helmet but also the opportunity to visit the Grand Prix of Belgium. Participants need to be told that for them there is the joy of racing.
Win @MassaFelipe19”s unique #JoyOfRacing helmet & Spa attend.
To enter, tell us what #JoyOfRacing means to you.
T&C https://t.co/hYt89ixMLw pic.twitter.com/lLCgCpScvm
— MARTINI® (@Martini_drinks) 29 June 2017.
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