The Heineken company will act as a global partner of FORMULA 1 VTB GRAND Prix of RUSSIA 2017.
The global partnership agreement between one of the leaders of the brewing world and the Formula 1 was signed in 2016 and will last for several years.
This season, Heineken will become title sponsor of races in China, Italy and Mexico, and will partner with six Grand Prix, including Sochi Autodrom.
The company will place banners along the route: 70% of the advertising space is a branding Heineken and 30% of the message about responsible consumption “a single drop of alcohol behind the wheel” (When You Drive, Never Drink).
To strengthen the message about the unacceptability of alcohol consumption are driving the company will introduce a soft version of its flagship brand Heineken®is 0.0. Taste soft new can anyone in the special lounge Heineken®, where you can relax, listen to live music and meeting with the legendary ex-F1 racer® and Ambassador for Heineken® David Coulthard.
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