Commercial Director of Formula 1 Sean Bratches told that the company is Liberty Media began negotiations with the American online service Netflix about a streaming broadcast races on the Internet.
The formula 1 need to break the habit of half-measures
“We need to give fans the opportunity to track the content any way they want. Our goal is to create a platform which will be directly designed for consumers and will allow fans to access any of our assets, whether it’s live broadcasts of the races, archival records or data, – quotes Bratches F1i. – Liberty Media have always sought to expand services in the media area. In our opinion, in today’s world we need more openness on the Internet. We have pending several projects. We also discuss Netflix partnership opportunity in 2018, but yet to add to this I have nothing”.
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