New livery Haas improves the visibility of advertising on a car on a television picture

Новая ливрея Haas улучшает видимость рекламы на машине на телевизионной картинке

Director Haas Gunther Steiner said that the change of livery cars in Monaco aims to brand logos on the chassis of the VF-17 became more distinct and visible in the television picture.

Now the American team is painted in white-gray color, and the advertising logos on the VF-17 is spelled out more clearly.

When the reporter AUTOSPORT.com asked Steiner why a decision was made about the repainting of cars, he replied: “We analyzed the types of cars on a television picture, and it seemed to us that on the side pontoons logo Haas was almost unnoticeable.

Creative employees came up with something new, and gene [Haas] liked it. That’s why we changed the livery. It’s very simple.

Now we have a little different style. We’ve tried several iterations. Besides, they thought that on a white background the letters will look more clearly. We also decided to make the logo larger.

Let’s see how well our cars will look this weekend”.

Новая ливрея Haas улучшает видимость рекламы на машине на телевизионной картинке
© autosport.com

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Source translated by Яндекс.Переводчик

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