Head of marketing Department F1 Sean Bratches promised to make a “revolution” for the fans, which is part of a long-term plan for the growth of attractiveness of the sport.
The teams allowed the publication of video from the tests in Barcelona
“The Foundation of F1 should be that everything in sports revolves around fan – said in an interview Bratches AUTOSPORT.com. – The viewer should always remain our priority from the point of view of promotion of sports.
We must do everything we can to current and potential fans of F1. If we succeed, it will be our victory.
Closer to fans can occur through the owner of the sport, sponsors, teams and pilots. We look at the business through this prism.
I believe that drivers are valuable assets in the field of communications.
Take, for example, Lewis Hamilton. He is constantly communicating with fans from around the world. This contributes to the spread of the sport.
But we don’t give him the necessary tools in order to become as popular as a rock star. We want to help him.
Recently I had lunch with Lewis, and we discussed this topic. It’s nice that our views on the issue of social networking match 100%”.
Also Bratches said that F1 is still lagging far behind in the use of digital technologies.
“We have obvious opportunities to create new products, and other contact with the fans through the user interfaces. In F1 there is an incredible amount of content.
We are not trying to impose on the wound with a band-aid. There are no quick fixes. We do our best to turn F1 into a fantastic product, but this must be done clearly and thoughtfully. I will work hand in hand with Ross [brown]” – summed up Patches.
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