Mercedes non-Executive President Niki Lauda agrees with the new owners Liberty Media in F1 that the sport should be made more attractive for the fans.
The new owners of the commercial rights of F1 initially identified four areas of work to improve the sport.
Sean Bratches identified four main areas of work to improve F1
All of these steps the American company undertakes to contribute to the promotion of sports among the fans, what further needs to maximise profits from the business.
Liberty Media may revise the regulations on the engines
“It is obvious that a two-hour drive in a circle is no longer attractive for the fans, said Nicki at the meeting of the Supervisory Board of Mercedes-Benz. They [Liberty Media] want to make a real event of the Grand Prix F1.
The sport needs to attract more attention to more and more people came to watch the races on racing tracks and watched the competition on TV.”
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