During the reign of Bernie Ecclestone, the Formula 1 paddock was a closed venue for supporters. This approach many have criticized as, for example, the German Motorsport legend Hans-Joachim Pieces.
“It is not surprising that the fans stop watching F1, if they all closed,” – said Pieces in an interview with the business magazine Sponsors.
Last week, a former Executive Director of Formula 1 Bernie Ecclestone once again spoke in defense of the limited access to the paddock.
“We ran F1 as a high class Michelin restaurant and not as a diner with burgers – said Bernie. They [the new owners Liberty Media] the native American culture, and American racing in the paddock and the pits can get everyone”.
Before the race weekend in Melbourne, the new owners of F1 announced the launch of the F1 package offers Experiences that will allow fans to get access to the paddock and a number of other privileges that were not available before.
Liberty Media has announced the launch of new initiatives for supporters
“We want people to experience the thrill of this exciting sport, and the F1 program Experiences will give them that opportunity,” commented head of marketing Department F1 Sean Bratches.
Sports Director of the Formula 1 Ross Brawn added: “the Fans should get more for the money they pay – it’s a fact”.
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