The Executive Director of Liberty Media Greg Maffei believes that the promoters of the Grand Prix of Azerbaijan for not working hard enough to promote F1 in the country.
The organizers of the GP of Azerbaijan has an active ten-year contract with F1, in which there is the option of termination after five years.
Last year the race was bought only 18 500 tickets, but ticket sales for the weekend of 2017 has increased: this is partly due to the fact that now GP F1 does not overlap with the legendary marathon “24 hours of Le Mans.”
Arif Rahimov: the Promoters of the Grand Prix should work with Liberty Media to improve F1
“In Azerbaijan we pay a lot of money for hosting the race, but not doing anything to build a healthy business and long-term brand – quoted Maffia, said at a press conference in Florida, BBC Azeri. – Need to find partners who will not only pay us, but will also help build the product, but already it is incumbent on us to bring in best practices.
David Coulthard has become an Ambassador of the Grand Prix of Azerbaijan-2017
Considered to be the most exciting race weekends in Abu Dhabi, Singapore, Mexico. Why the race is so successful? They need to share experiences with those promoters who advertise the less successful and popular city. We also have a role to play in this.
I know that the promoters of these Grand Prix will tell us this: “We pay you a lot of money”. And we are working to help them.”
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