Head of Mercedes Motorsport Toto Wolff does not rule out that Bernie Ecclestone will continue to work in Formula 1, despite his resignation as Executive Director after the arrival of new owners in the face of the American Corporation Liberty Media.
“Bernie never know whether he is gone or will come back, – said wolf in an interview with German newspaper Frankfurter Allgemeine. On the other hand, Liberty Media not only got a majority of the shares of Formula 1, but also has secured the right to vote. The fact that the new boss chase Carey, Bernie has received the status of honorary Chairman.”
Despite the fact that the sports Director of the Formula 1 was Ross brown, having a huge experience in the championship, wolf fears that the resignation of Bernie will lead to negative consequences.
“There is a risk that experience and knowledge Bernie will be missed, continued the Austrian. – Ecclestone is engaged in the promotion of F1 for 40 years, making during this time our League in one of the most global sports. He concluded an incredibly successful deal, we now have long-term contracts with broadcasters.
Of course, to keep all of it will not be easy, as many contracts were based on a personal relationship with Bernie, which were built over the decades.
At the same time, there are aspects in which improvements can be made. For example, this applies to digital media. While this area is not monetized, but as a marketing tool it is of great importance for attracting new audiences.”
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