Videomost Moscow-Baku-Astana-Tbilisi on 15 February, for the first time tied the representatives of mass media of the four countries with the organizers of the Grand Prix in different regions. The experience of communication proved useful. Interesting details about the races said the promoters of the Russian Grand Prix and the Grand Prix of Azerbaijan, and also representatives of the racing tracks in Bahrain and Abu Dhabi.
“We plan to hold further talks with other promoters for the Formula 1 has become a great platform for small and large business,” – said the promoter of the Grand Prix of Azerbaijan Arif Rahimov.
Arif also said that the holding of the Formula 1 is more realistic for countries such as Azerbaijan or Kazakhstan, as the races of the Grand Prix there is no number of restrictions inherent in the world Cup or the Olympics, which denied access to regions that do not have two international airports.
“At the same time, the speaker noted, – the television audience for Formula 1 is on a par with the football world Cup, Olympics and the Superbowl, allowing great to say about their country”.
“We have a month to discuss a joint-marketing products and tickets for both races (Baku) if you purchase in one package – said the promoter of the Grand Prix of Russia Sergey Vorobyov. But from a legal point of view, it is not easy, although we’re working on it tightly, and hopefully in 2018 we will be able to offer such a product.”
“In 13 years of holding F1 in Bahrain, the country received a revenue of 1 billion U.S. dollars. If it’s divided by race, approximately 100 million for the phase – noted operating officer of the Bahrain International Circuit fees Ramsay. – The level of tourism increased by 60%. It took about 5 years to feel this benefit. Bahrain is a small country – was little known in the world. Formula 1 has become the key to promote the brand of Bahrain”
Responding to a reporter’s question Autopartsway about the pace of ticket sales for the Grand Prix of Azerbaijan and Russia, the promoters had noted an increased interest compared to previous years. According to race organizers, this contributes to the fact that Formula 1 is coming to the region for the fourth time, becoming much closer to the public.
Arif Rahimov also noted that to date, sales of tickets for the race in Baku, Russia and Georgia are in the Top 10, and the total number of tickets purchased by citizens of these countries exceeds the number of national buyers of tickets for the GP.
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