Formula 1 can start online translation

Формула 1 может запустить онлайн-трансляции

Formula 1 is ready to launch an online broadcast of the racing weekends on the Internet.

At last year’s Singapore Grand Prix Formula One Management together with Tata Comunications conducted several pilot tests of new technology OTT, which will allow users to watch broadcast online.

Responsible for Tata Communications segment F1 Mehul Kapadia said that his company had tried to remove the delay in the broadcast over the Internet.

“The problem of OTT technology is that television was broadcast before the one that was on my iPad or phone, the Director said in an interview AUTOSPORT.com. — We put a lot of effort to cope with this technological challenge, and now I can say that we succeeded.

In the past, the Singapore Grand Prix we tested this technology, and now we can implement it.”

However, given the cost of television companies for exclusive rights to broadcast the weekends, the emergence of technology OTT is unlikely to happen in the near future.

“Some commercial issues that require decisions — continued Kapadia. — You need to decide whether they want a sports franchise directly to deliver content to the consumer, and not through broadcasters”.

Despite the fact that the Corporation is Liberty Media now owns the commercial rights to F1, has no plans yet to change the model of broadcasting F1, Kapadia sees a lot of other areas of sports development where it is possible to use new technology.

“The possibilities of a great many, we can work on literally everything, — continued the head. — Now in all aspects of the digital transformation happening in our perception of sports, engagement, virtual engagement with what is happening on the track or the stadium.

No matter what you are watching football, F1 or cricket, — the closer you are to the sport, the higher the entertainment.

Now viewers can take in the process thanks to the information on the screen of the second device, however, the translation should provide a greater level of immersion, to offer more flexibility depending on preferences”.

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Source translated by Яндекс.Переводчик

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