New commercial Director of Big Prizes Sean Bratches identified four main areas of work that will allow Liberty Media to improve F1.
New F1 commercial Director Sean Bratches — who is he?
“I have identified four main areas of work, – quotes F1i.com ex-Manager of the American sports channel ESPN. – First is the brand. The brand is a point of reference any company, any sport. We will work to better understand our brand.
We will hone and raise to the top. This is the main task. This will allow us to enter new markets.
The second area of the digital space. Here we can raise a new level of image own digital products and to engage fans in different ways, and to facilitate this need sponsors.
Thirdly, we want to create a more democratic approach in working with partners – teams, sponsors, promoters.
And the last direction is to improve the racing component that will provide an opportunity to attract fans on the stands and at TV screens.
I believe that a significant opportunity to improve the sport exists in a commercial plane, which is my duty.”
When Sean asked how bad were we driven in recent times, he replied: “I Have my own point of view on the matter, but I’m not sharing her with you.
We want to transform platform that focuses on transactions in long-term project which is based on a business strategy implemented in stages. We have a fantastic opportunity with the acquisition of such a global brand”.
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